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We set out to design and produce watch accessories that were highly functional, immensely beautiful, and incredibly well-made. Taking the same approach towards accessories as we did towards watch straps, we looked at what was already available on the market, and asked ourselves: Could we improve on the design? Could we add in features that watch collectors would find useful? Could we make it with better quality material, but still keep the costs manageable? Are we able to provide value to the watch community, and not just be yet another fish in am already crowded pond?The answer is a resounding yes, and the result is our watch storage and accessories collection.

Every product goes through at least half a year of research, survey, design, and multiple rounds of prototyping, before we finally decide if the product is ready and suitable for the watch community. We researched what's on the market, and assessed if there's an area we can add more value. We surveyed and interviewed our friends, fans and customers to better understand their requirements and what matters most. We sketched out different designs, incorporating useful features in an elegant manner. We made one prototype, then another, then another, until the actual product in hand is something that we are proud to put our name behind. We then decide on the leathers and colours for the final production, before finally launching the product.

And the work does not stop there. As the accessories go out and people put them through their paces, we get feedback and thoughts on how it can be improved. We listen to your feedback, and think about how we can make the next version even better. After all, we don't want to make something that just works. We want to make something that isexceptional.

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