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The story of Artem is founded in the heart of Adelaide, one of Australia’s lesser known treasures. It is a story of two friends with a passion for horology and all things that make these tiny machines feats of human innovation.

There is just something human about this instrument. The way the seconds hand starts to tick as life is wound in to the movement is only something watch enthusiasts can relate to. However, being the slightly quirky individuals that we are, the stock watch strap was never enough. We had to make the watch uniquely ours, and what better way to achieve this than with a high quality sailcloth watch strap.

During our search for the ultimate aftermarket watch strap, it became apparent that sailcloth straps offered by most retailers are more of an afterthought. Whilst these products failed to pass our litmus tests, they did provide motivation for us to create something truly special. In search for that “something”, we embarked on a journey of R&D and many sleepless nights, leading to the genesis of Artem.

Artem is not only a brand, it is a state of mind, and it is embodied in the motto – “Ars est celare Artem” (true art conceals the means by which it is achieved). Our philosophy is simple, firstly, our products embody the artisan, and secondly, fine engineering defines the functionality. Artem sailcloth watch straps are designed and tested to ensure the highest level of comfort and functionality, without compromise.

But what makes us truly unique in this market is that we were not looking to make a product for the average consumer. Instead, we are two friends who were looking to make the perfect strap for our collection. We welcome you to join us on this exciting journey by becoming part of the Artem family.